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BY Eularie Saldanha

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BRAND: Asian Paints
‘Ghar ka Pehredar’

Client: Asian Paints
Agency: Ogilvy Mumbai
Chief Creative Officer Worldwide and Executive Chairman India: Piyush Pandey
Chief Creative Officer India: Sukesh Nayak
Chief Strategy Officer: Prem Narayan
Office Leader India (West): VR Rajesh
Planning Team: Akhil Menon
Account Management: Manish Tilwani, Haripriya Mark, Akshatha Shetty
Creative Team: Pashyn Sethna, Amit Hoiyani, Amol Suryavanshi, Vaibhav Paradkar
Production House: Corcoise Films
Director: Prasoon Pandey
Producer: Cyrus Pagdiwala


From taking care of every home to taking care of people living in those homes. ViroProtek Sanitizers from Asian Paints will proudly stand for the safekeeping of every home.

Sukesh Nayak
Chief Creative Officer, Ogilvy India


After launching Royale Health Shield, we now seek to address the growing requirement of hand and surface sanitizers with Viroprotek. Hence, the idea for the film comes from our customers and their behaviour at home. From sanitizing our most exposed body parts i.e. our hands and feet, to ensuring everything around the house is germ-free; Viroprotek is a responsible and the ideal pehredaar of your home.

Amit Syngle
Managing Director & CEO, Asian Paints Limited

BRAND: IDBI Federal Life Insurance #FutureFearless

Agency credits
Agency: VMLY&R
CEO: Anil Nair

Account Management
Business Director: Alpa Dedhia
Group Head Client Solutions: Abhinav Galate
Sr. Client Solutions Executive: Laveena Barapatre

CCO: Venkatagiri Rao
ECD: Kevin Lobo
Creative Team: Rebecca Daniel, Vaidehi Mewawala


20 years from now, the world will still need engineers and doctors. Just very different kinds of engineers or doctors than parents can imagine. Unless parents wake up and overcome their fears to embrace emerging technologies today, they will make their worst fears come true for their children. #FutureFearless is a wakeup call to parents.

Venkatagiri Rao
Creative Head, VMLY&R India


Our research has shown that while grown-ups are apprehensive of the future and what it holds, the children of today are ready to embrace a world of possibilities. Comfortable with technology, up-to-date with the latest trends and completely aware of the world around them, the next generation of kids are confident and ready to explore new professions and career paths.

Karthik Raman
Chief Marketing Officer & Head – Products,
IDBI Federal Life Insurance

BRAND: Mangalam Camphor

Client: Mangalam Organics
Agency: Sideways
Co-founders: Abhijit Avasthi, Sonali Sehgal
Copy team: Chandani Samdaria, Meghna Gopalan
Art team, Sideways: Heetal Dattani, Purva Bakalkar, Divangi Shah
Account Management: Tanvi Parkar
Production House: Bang Bang Films


It’s always exciting to build a brand in a category that is primarily commoditized. These are rare opportunities. To bring alive the purity promise of Mangalam camphor we cooked up a comic tale about a small town drama actor caught in an odd position.

Abhijit Avasthi
Co-founder, Sideways


A lot of local brands sell adulterated camphor at a cheaper price, since the consumer is not equipped with parameters of evaluation for pure camphor. To combat this, the strategic approach was to strengthen the consumer pull by equipping consumers with the criterion to evaluate camphor’s purity by building a strong preference for pure camphor from Mangalam.

Pannkaj Dujodwala
Managing Director, Mangalam Organics limited

BRAND: Jk Super Cement

Client: JK Super Cement; Mr. Pushp Raj Singh, Mr. Love Raghav
Creative Team: Social Cloud
Account Management: Social Cloud Ventures Pvt Ltd
Production: Vivek Joshi (Script Writer) ; Vishal A Bhardwaj (Producer) ; Appu Hajare (Director)


We are glad to have been able to catch the hearts of the consumers through #YehPuccaHai campaign for JK Super Cement. Driving conversations through the current situation- plight of construction workers, to bring out the essence of the brand, is what worked. Being contextual and brand relevant, the video has witnessed astounding popularity. That speaks for its success… And our’s.

Nipun Arora
Founder, Social Cloud Ventures


The tagline #YehPuccaHai is reflective of the strong commitment our brand has to its customers. The medium of social media was used to connect with our users and the digital audience with the #YehPuccaHai message, showcasing the shared values of commitment and determination to the audience. JK Super Cement salutes for all the workers out there who put in their best to ensure that safe structures are built.

Pushp Raj Singh
President, Marketing, Jk Cement Ltd (Grey Division Business)

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Tags : Asian Paints Mangalam Camphor IDBI Federal Life Insurance Jk Super Cement