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BY Eularie Saldanha

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BRAND: Tata Motors

‘Atmanirbharta by Tata Motors’

Agency: WATConsult
Operations: Manika Juneja, Sonia Sharda
Client Servicing: Himanshu Shrivastava, Nigel Almeida, Vijay Thakur, Glenn Nazareth, Reuben Dsouza, Aniket Ghodke, Jay Gandhi
Art: Shweta Prabhu
Copy: Shoubik Roy

The idea was to promote and appreciate the concept of ‘Atmanirbharta’, which is becoming a necessary trait and a motto for our nation. With this video we are confident that we will be able to help each one of us understand the importance of being self-dependent along with respecting all the workers.

Heeru Dingra
CEO, WATConsult

This campaign is our tribute to all the people and the homegrown businesses in India who make our country what it is. Through the ‘Atmanirbharta by Tata Motors’ campaign, we want to steer relevant conversation around the subject by sharing our perspective, while encouraging our customers and the country to work towards this overarching goal.

Vivek Srivatsa
Head Marketing, Tata Motors Passenger Vehicle Business Unit

BRAND: Crompton Greaves
“Silence Bhi aur Energy Savings Bhi”

Agency: BBDO India
Chairman and Chief Creative Officer: Josy Paul
Chief Executive Officer: Suraja Kishore
Chief Creative Officer, Mumbai: Hemant Shringy
Executive Creative Director Art: Sandeep Sawant
General Manager Executive Vice President, Mumbai: Priyanka Rishi
Associate Creative Director Copy: Karan Nair
Copywriter: Anmol Samel
Sr. Art Director: Vivek Buchude
Vice President: Mitul Shah

Only once we experienced Crompton SilentPro did we realize what we were missing, and that we can experience silence even when the fan is on. Innovations like these make communication a lot easier. This film adds to the world of the Crompton couple that we have so far lived with featuring the various offerings and innovations from Crompton – from fans and lights to coolers and home appliances.

Hemant Shringy
Chief Creative Officer, BBDO Mumbai

Keeping in mind how everyone needs a little bit of peace and quiet today more than ever before, we hope that the campaign addresses the same and our product helps in bringing comfort, long term benefit in energy savings as well as (mental) peace to the people.

Rohit Malkani
Vice President, Marketing, Crompton Greaves Consumer Electricals Ltd.


Agency: Rediffusion
Client: Liebherr India

Our DuoCooling communication is straight from that no-nonsense mould. And there is a stunning visual device of the freshness lock which has been employed to dramatise our product story. In short, the appetite appeal in the communication is designed to ensure that if you love food, you will end up loving Liebherr.

Navonil Chatterjee
Jt.President and Chief Strategy Officer, Rediffusion

The first in the series is our DuoCooling Technology, which helps consumers preserve the freshness of their precious food longer. As South India, especially Kerala has been one of our important markets, we decided to ring in the festivities of Onam with our new technology launch in this South market first.

Radhakrishna Somayaji
Director Sales, Liebherr Appliances India

‘Karne se hee hona hai’

Agency: McCann Delhi
Creative Team: Prasoon Joshi, Ashish Chakravarty, Abhishek Chaswal, Jeet Kalra
Strategic Planning: Jitender Dabas, Vibha Gupta
Account Management: Amitesh Rao, Rajat Gulati, Amrita Vohra
Production house: Chalk and Cheese
Director: Achowe

At a time when India is restarting after a prolonged crisis, NESCAFÉ through this campaign speaks of the spirit of purposiveness and resilience. ‘Karne se hee hona hai’ – a phrase that captures the positivity, hope and optimism of the youth and those who take it upon themselves to be at the forefront to restart, infuse life and purpose into
their passion.

Prasoon Joshi
CEO and Chief Creative Officer, McCann India

The challenges, as a result of the current crisis, are significant, but it is also a chance for everyone to take a moment and look at the bigger picture, adapt to the new world, and restart lives through conscious action. NESCAFÉ, the purposeful ally, motivates and supports consumers in this endeavour, while they go about restarting their lives in the evolving reality with hope, optimism and positive actions.

Sunayan Mitra
Director - Coffee & Beverages, Nestlé India

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Tags : Tata Motors Crompton Greaves LIEBHERR India NESCAFÉ