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CMO Interview
Crompton’s New Current
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‘The Same Old Trusted Crompton in a Nice, Bold, New Way’: Crompton’s Tanmay Prusty
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The Cultural Catch-Up
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Vishal Kaul takes charge as CEO at Uno Minda
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Crompton Launches AI-Powered Holi Film ‘Bina Ruke, Jyaada Chale’
BY TEAM IMPACT
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Crompton Unveils ‘Every Space Bright & Right With Crompton Lights’ Campaign
BY TEAM IMPACT
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'In 2026 the defining trend is ‘Mastering the Many Indias'
BY Antora Chakraborty
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How Chhath Puja Went from Bihar’s Ghats to Every Brand’s Festive Playbook
BY Pritha Pahari
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Crompton’s AI-powered Chhath film celebrates generations of trust and devotion
BY TEAM IMPACT
Creative Zone
LATEST AD CAMPAIGNS
BY PRANAB JYOTI BHUYAN
Creative Zone
LATEST AD CAMPAIGNS
BY Aniket Tembulkar
Creative Zone
LATEST AD CAMPAIGNS
BY Saniya Sureka
Creative Zone
LATEST AD CAMPAIGNS
BY Eularie Saldanha

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Ads In Focus

Here’s a look at campaigns turning everyday stories into memorable brand moments

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Why One Campaign Is Never Enough: Anupam Bansal on Liberty Shoes’ Long Game