Crompton Greaves Consumer Electricals has unveiled short AI-powered film celebrating Chhath Puja.
The film celebrates how Crompton Pumps have supported generations of families, ensuring uninterrupted water for ritual baths, preparing delicacies like thekua, kheer, and kadua-bhaath, and offering prayers to the rising and setting sun.
Speaking about the campaign, Tanmay Prusty, Chief Marketing Officer, Crompton Greaves Consumer Electricals, said, “Festivals like Chhath are built on tradition, gratitude and generations of trust that brings the family together on such special moments. We used Artificial Intelligence technology as a tool to showcase how Crompton Pumps has been your trusted companion through generations and traditions. Through this film we wanted to capture the essence of Chhath Puja which encompasses around water, devotion and family, while also showing generations of trust through Jahan Crompton, Wahan Bharosa is a promise we deliver on, powering individuals, every day.”
The film will be released across Crompton’s official digital channels, including YouTube, Facebook, Instagram and LinkedIn, supported by a targeted social campaign and partner outreach.
Speaking about this film, Rajat Chopra, Business Head – Home Electricals & Pumps, Crompton Greaves Consumer Electricals, said, “Chhath Puja is a festival where water is at the heart of every ritual, from cleaning homes to preparing traditional delicacies and offering prayers at sunrise and sunset. At Crompton, our pumps are built to deliver an uninterrupted water supply, allowing families to celebrate these precious moments with happiness & ease. We continue to lead the market in residential pumps, and our focus on energy-efficient, reliable solutions reflects our commitment to addressing consumer needs across households and agriculture. During festivals like Chhath, we are proud to quietly support traditions while driving innovation and performance in every pump we make.”
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