“Right now the Indian woman is at her most creative, bravest best. She is doing so many amazing things in so many different ways. ‘This is Me’ is a celebration of her unique expression and individuality - the elements that unite Mia and Famous as well.”
Creative Head at Famous Innovations, Bangalore
“The digitally native Gen-Z is a confident bunch who are honest about themselves, questioning and redefining the labels of society with an owned sense of self-expression. Mia by Tanish celebrates this freedom with this campaign.”
Business Head, Mia by Tanishq
“To witness Mr. Bachchan sing and perform with such passion was a once in a lifetime experience. We know this is going to take the market by storm and it’s going to be loved by everyone. So, just press play and enjoy!”
CCO, Ogilvy India (North)
“The new campaign is a musical yet informative way of highlighting how Dabur Red Paste combines the best of Ayurveda and modern-day science for complete oral care. It becomes even more special with Mr. Bachchan himself performing the popular song.
Vice President-Marketing, Dabur India Ltd.
“With the ever-evolving media landscape, the opportunities for reaching out to the consumers are endless. Kudos to team Pepperfry; they were clear that they wanted impact and disruption as Diwali is the most cluttered advertising season.”
Regional Creative Officer & Creative Head, Lowe Lintas
“We wanted to make sure that Pepperfry continues to transform the way Indians shop for furniture and build their dream homes. This campaign aims to strengthen our position as the one-stop destination for all the things home.”
Head of Marketing, Pepperfry
“We crafted a campaign that flaunts the tongue-in-cheek relationship of Ammy Virk with his bodyguards. The sassy bodyguards tease him about all the places they’ve eaten at. But here enters Swiggy as Ammy’s saviour.”
Chief Creative Officer, Ogilvy India
“With fun stories of this campaign highlights, we hope to inspire more users to make their meals more interesting with the wide range of food and restaurants available on Swiggy.”
Head of Brand, Swiggy