RAD ADS OF THE WEEK
AGENCY “The ‘Live the AND Life’ campaign marks a strategic shift for the brand, presenting it as a trusted partner for individuals seeking a holistic approach to their financial journey, and promoting a lifestyle that aligns with diverse ambitions”. CLIENT “The campaign is about empowering our customers to ‘Live the AND Life’, which in essence means achieving financial freedom through research-based investing and helping them meet their life goals and dreams.” AGENCY “As filmmakers, we were excited when we got the brief from the brand team at DSP Mutual Fund. In the world of reels, you rarely get the opportunity to express through long-form content.” CLIENT “The motivation behind ‘Stranger on the Bench’ is rooted in our commitment to empower and educate, while encouraging everyone to do better. Through this film, we address the importance of early financial education for daughters at par with sons.”
Group CEO, Quotient Ventures
Managing Director, ICICI Securities
Director, Band Stand Videos
Head of Marketing, DSP Mutual Fund
Tags : #ICICIDirect #DSPMutualFund