I cover everything advertising and marketing for IMPACT Magazine —whether it’s writing in- depth cover stories, chatting with industry bigwigs, or conducting video interviews. I also have the privilege of managing some of IMPACT’s prestigious awards, handling everything from planning to execution. A modern thinker with a desi soul, I’ll always pick Byomkesh Bakshi over Sherlock Holmes!

India’s sports industry crosses $2B, powered by media spends & IPL economics; cricket still commands nearly 90%: WPP Media Sporting Nation 2025 report
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