I cover everything advertising and marketing for IMPACT Magazine —whether it’s writing in- depth cover stories, chatting with industry bigwigs, or conducting video interviews. I also have the privilege of managing some of IMPACT’s prestigious awards, handling everything from planning to execution. A modern thinker with a desi soul, I’ll always pick Byomkesh Bakshi over Sherlock Holmes!
This week, we look back at the Arvind Kejriwal media influence controversy and explore media ethics, plus an archived interview with Tanya Dubash on Godrej's branding
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