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anjana naskar STORIES
I cover everything advertising and marketing for IMPACT Magazine —whether it’s writing in- depth cover stories, chatting with industry bigwigs, or conducting video interviews. I also have the privilege of managing some of IMPACT’s prestigious awards, handling everything from planning to execution. A modern thinker with a desi soul, I’ll always pick Byomkesh Bakshi over Sherlock Holmes!
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Understanding the Cycle
Can bold storytelling really shift mindsets? Deepshikha Goel & Shilpi Ghosh of Tata Trusts unpack the impact of their ‘Maheena Aa Gaya’ campaign
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