I cover everything advertising and marketing for IMPACT Magazine —whether it’s writing in- depth cover stories, chatting with industry bigwigs, or conducting video interviews. I also have the privilege of managing some of IMPACT’s prestigious awards, handling everything from planning to execution. A modern thinker with a desi soul, I’ll always pick Byomkesh Bakshi over Sherlock Holmes!
Gunjan Khetan, CMO of Perfetti Van Melle, on reviving ‘Kaisi Jeebh Laplapayee’ and how Center Fruit blends nostalgia with mass appeal and innovation
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