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anjana naskar STORIES
I cover everything advertising and marketing for IMPACT Magazine —whether it’s writing in- depth cover stories, chatting with industry bigwigs, or conducting video interviews. I also have the privilege of managing some of IMPACT’s prestigious awards, handling everything from planning to execution. A modern thinker with a desi soul, I’ll always pick Byomkesh Bakshi over Sherlock Holmes!
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Eclectic and Electric
Anika Agarwal, Chief Marketing and Customer Experience Officer, Orient Electric, delves into ‘Fatt Se Garam Campaign’, their evolving media mix and the goals that the brand has set for this year
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