India has kicked off its campaign on a strong note, securing 22 shortlists across five major categories – Outdoor, Health & Wellness, Pharma, and Print & Publishing. Notably, however, there are no Indian contenders in this year’s Audio & Radio shortlist. With a total of 982 entries submitted to the prestigious global creative awards platform, here’s a closer look at the campaigns that have made it to the coveted shortlists.
Health & Wellness: 3 Shortlists
India has picked up three shortlists in the Health & Wellness category:
‘Project Early Periods’ for P&G Whisper by LEO
Mumbai (Advertiser: P&G) in the OTC Products subcategory
‘Eye Test Menu’ for Titan Company by Ogilvy
Bangalore (Advertiser: Titan Company) in OTC Products
‘Naga Saint Eye Test’ for 1EYEBETES Foundation by Godrej Creative Lab
Maharashtra (Advertiser: EYEBETES Foundation) in Non-profit/Foundation-led Education & Awareness
Outdoor: 13 Shortlists
India secured an impressive 13 shortlists in the Outdoor Lions category. Notably, FCB India’s ‘Lucky Yatra’ for Indian Railways has been shortlisted across four subcategories.
Here is the complete list of shortlisted Outdoor campaigns:
‘Dry Thru’ for Honda Motorcycle and Scooter India by Tribes Communication (Advertiser: Honda) - Special Build
‘Chai Basuri - Tea Flute’ for Brooke Bond Taj Mahal by Ogilvy Mumbai (Advertiser: Unilever) - Live Advertising and Events
‘Lucky Yatra’ for Indian Railways by FCB India (Advertiser: Railways Service) - Live Advertising and Events
‘Eye Test Menu’ for Titan Company by Ogilvy Bangalore (Advertiser: Titan Company) - Interactive Experiences
‘Lucky Yatra’ for Indian Railways by FCB India – Transit
‘Nature Shapes Britannia’ for Britannia by Talented (Advertiser: Britannia Sustainability) - Standard Sites
‘Eye Test Menu’ by Ogilvy Bangalore again features in Ambient Outdoor
‘Lucky Yatra’ by FCB India, Indian Railways - Local Brand
‘Lucky Yatra’ by FCB India, Indian Railways - Social Behaviour
‘Coke Zero Auditions’ for Coke Zero by Ogilvy Mumbai (Advertiser: Coca-Cola) - Use of Humour
‘Nature Shapes Britannia’ by Talented - Breakthrough on a Budget
‘Too Yumm To Cheer’ for Too Yumm! by FCB Kinnect - Breakthrough on a Budget
‘Vi Guardian Beads’ for Vi (Vodafone Idea) by Ogilvy Mumbai (Advertiser: Holy Beads) - Cultural Engagement
Pharma: 2 Shortlists
Both Pharma category shortlists come from Lowe Lintas for the same campaign:
‘Dawai Reader’ for Alkem Laboratories (Advertiser: Alkem Laboratories) - Healthcare Professional Engagement
‘Dawai Reader’ - again in the Healthcare Professional Engagement subcategory
Print & Publishing: 4 Shortlists
India has received four nominations in this category, with Havas Mumbai leading for its campaign for The Times of India:
‘Ink of Democracy’ for The Times of India by Havas, Mumbai (Advertiser: Bennett, Coleman & Co.) - Innovative and Adapted Use of Print & Publishing
‘Ink Of Democracy’ by the same team - Single-Market Campaign
‘Ink Of Democracy’ - Corporate Purpose & Social Responsibility
‘Seven Layers Of Truth’ for Brihanmumbai Municipal Corporation by Famous Innovations, Mumbai - Cultural Engagement
Agency Tally So Far:
|
Agency |
No. of Shortlists |
|
Ogilvy |
6 |
|
FCB India |
5 |
|
Havas |
3 |
|
Talented |
2 |
|
Lowe Lintas |
2 |
|
FCB Kinnect |
1 |
|
Leo |
1 |
|
Tribes Communication |
1 |
|
Famous Innovations |
1 |
|
Godrej Creative Lab |
1 |
Earlier, FCB India also secured a Titanium Lions shortlist for “Lucky Yatra” under Indian Railways. However, India did not make it to the shortlists in the Innovation and Glass: The Lion for Change categories.
The remaining shortlists across categories such as Design, Digital Craft, Direct, Entertainment, Entertainment Lions for Gaming, Music, and Sport, Industry Craft, Media, PR, and Social & Influencer will be unveiled on Sunday, June 15, 2025. The Cannes Lions Awards Shows will run every evening from Monday, June 16 to Friday, June 20, 2025.
