Ogilvy India, representing its Mumbai and Bengaluru offices, has secured eight shortlists at the 2025 Cannes Lions International Festival of Creativity. These nominations span across the Craft and Engagement categories, including the subcategories of Design, Media, PR, and Social & Creator.
Craft Category
Ogilvy’s widely recognised campaign, ‘Eye Test Menu’ for Titan Company Limited - Eyewear, has received two shortlists in Design Subcategory for :
Posters
Design for Behavioural Change
These shortlistings celebrate the campaign’s creative and purpose-driven design approach.
Engagment Category
Ogilvy has earned three shortlists in this category in Media sub category for:
‘Eye Test Menu’ for Titan Eyewear in:
Healthcare
‘Vi Guardian Beads’ for Vi (Vodafone Idea) also in media subcategory for:
Social Behaviour
These campaigns are acknowledged for combining media effectiveness with public interest messaging.
Engagement Category
The ‘Box to Beds’ campaign for Amazon has scored two shortlists in PR Subcategory for:
Use of Events & Stunts
Cultural Engagement
The campaign showcases Ogilvy’s ability to tap into real-world storytelling and brand-led social narratives.
Lastly, the campaign ‘Erase Valentine’s Day’ for Mondelez Cadbury 5 Star Chocolate has been shortlisted under Social & Creator sub category for:
Use of Humour
It highlights the brand’s continued positioning of anti-celebration humour to engage Gen Z audiences in a culturally resonant manner.
This latest achievement adds to the six shortlists Ogilvy India had previously secured across the Health & Wellness and Outdoor categories, bringing their total tally to an impressive 14 shortlists at the Cannes Lions International Festival of Creativity 2025.
Cannes Lions has announced the shortlists in the Craft, Entertainment, and some for Engagement categories. The Craft shortlist includes entries in Design, Digital Craft, Film Craft, and Industry Craft. The Entertainment category has revealed shortlists across Entertainment, Gaming, Music, and Sports. Four subcategories within Engagement, Direct, Media, PR, and Social & Creator, have also been announced.
The Cannes Lions Awards Shows will take place from Monday, June 16 to Friday, June 20, 2025, with additional shortlist announcements to follow.
