As the year closed, advertising in December 2025 chose restraint over spectacle. Instead of loud claims or seasonal excess, brands leaned into stories shaped by everyday life, family dinners, personal milestones, and moments of quiet kindness, alongside narratives of small businesses finding their footing in a difficult world. These campaigns were not chasing virality; they aimed for emotional clarity, using small, human insights to shape narratives that balanced humour and sensitivity. Together, they show how brands can step back, listen closely, and trust audiences to feel. The IMPACT Hall of Fame for December 2025 brings together the most thoughtful of these campaigns, reminding us that the most impactful stories often emerge from the simplest human truths.
Campaign: #SwitchOff 2025
Vivo India’s ‘#SwitchOff 2025’ campaign brings attention to how everyday family moments, are being reshaped by constant screen presence, including dinner time. Drawing from the ‘Switch Off Study 2025’, the campaign underscores dinner as a key daily bonding opportunity when phones are kept aside. The film contrasts distracted, quiet meals with lively, phone-free dinners, highlighting how shared conversations and simple, everyday interactions can help restore warmth, attention and meaningful family connection.
Brand: Vivo India
Agency: FCB Neo
Creator: Mayuresh Dubhashi, Chief Creative Officer (CCO), FCB Neo
Campaign: FIRE
Chupps Footwear and INTO Creative come together in a striking campaign that reframes sustainability through emotion rather than instruction. Launching Chupps’ 100% biodegradable Chupster range, the films draw an unexpected parallel between the human life cycle and a product’s end of life, using the setting of a funeral to convey the idea of graceful endings. By blending fashion with a stark, philosophical narrative, the campaign humanises sustainability, making biodegradability feel personal, purposeful and deeply memorable rather than abstract or technical.
Brand: Chupps Footwear
Agency: INTO Creative
Creator: Santosh Padhi, Founder & Chief Creative Officer, INTO Creative
Campaign: Meta’s Boost Post Campaign for Small Businesses
Meta’s campaign for its ‘Boost Post’ feature for small businesses uses humour to demonstrate the importance of reaching the right audience. The films place business owners—such as a parlour or a mithai maker—in front of completely mismatched audiences, exaggerating how ineffective poor targeting can be. This playful contrast underscores a simple point: relevance matters. By highlighting these misfires, the campaign shows how Meta’s Boost Post feature on Instagram and Facebook helps small entrepreneurs connect with the right customers quickly and with ease.
Brand: Meta India
Agency: Talented
Creator: Prashant Gopalakrishnan, Founding Partner, Talented
Campaign: Kindness Badhaye Goodness
Shemaroo Entertainment’s Christmas campaign ‘Kindness Badhaye Goodness’, centres on the idea of everyday acts of kindness rather than a festive spectacle. Set in a Goan village, the film follows two siblings and a moment involving a firefly to illustrate how small, empathetic choices can shape shared experiences. The narrative combines emotional realism with light visual effects, reflecting the brand’s use of AI-enabled storytelling. The campaign aligns with Shemaroo’s broader communication around shared joy and collective well-being during the festive season.
Brand: Shemaroo Entertainment
Agency: In-house
Creator: Anuja Trivedi, Chief Strategy & Marketing Officer, Shemaroo Entertainment Ltd.
Campaign: Wear Your Story
Titan’s ‘Wear Your Story’ features PV Sindhu, using her personal journey to explore how individual experiences shape style and identity. Drawing from her athletic discipline, resilience and long-term commitment, the film presents a narrative where a watch becomes a quiet marker of personal milestones rather than just an accessory. The campaign reflects a broader shift toward authenticity and lived experience in lifestyle communication, encouraging audiences to see style as rooted in purpose and real-life stories.
Brand: Titan
Agency: Ogilvy South
Creator: Puneet Kapoor, Chief Creative Officer, Ogilvy South
