E - PAPER

CURRENT ISSUE

LAST ISSUE

VIEW ALL
    • Login
  • HOME
  • COVER STORY
  • CMO INTERVIEWS
  • LATEST NEWS
  • CREATIVE ZONE
  • SPOTLIGHT
  • INTERVIEWS
  • BACKBEAT
  • VIDEOS
  • HAPPENINGS
  • E-PAPER
  • THE TEAM
  • EVENTS
search
  1. Home
  2. CMO Interview

MCDONALD’S: FAST FORWARD TO SAFETY

Arvind RP, Director of Marketing and Communications, McDonald's India talks about the brand’s upcoming campaigns and its focus on the health and immunity factor

BY Anjana Naskar
15th June 2020
MCDONALD’S: FAST FORWARD TO SAFETY

Q] Even as the lockdown is being lifted, what impact has the COVID-19 pandemic had on your business and the overall QSR industry in general?
The lockdown has definitely affected the industry because the restaurants were shut. That’s true for the whole industry, but our delivery channels have been active. We were more active in May because April was the peak of the lockdown period. However, the response to our delivery service has been pretty enthusiastic. Also, Takeaway has seen an excellent response from the consumers. We also have the largest number of drive-thrus in India and we have seen a great response, even in smaller cities. But, it is only now that we have opened up dine-in and take out in most states, for example, Karnataka, Kerala, parts of Tamil Nadu, AP, Gujarat. While there has been a significant impact, we have been focusing on restarting operations, taking our health and hygiene standards to the next level, and making sure that we are promoting convenience to our customers.

                                    

  • TAGS :
  • interview
  • CMO
  • Anjana Naskar
  • MCDONALD’S
  • Arvind RP

RELATED STORY VIEW MORE

STAMPED FOR SUCCESS
Jeebhs Are Still Laplapayin-ing
Hyundai & Pankaj Tripathi, The Dream Duo?

TOP STORY

ADS IN FOCUS

Which are the ads that hit the bull’s eye on creativity, here’s IMPACT’s pick for the week


FOOD ON THE GO


IMPACT OF FREE DISH’S GROWING IMPORTANCE ON THE INDIAN TELEVISION ECOSYSTEM


NEWS LETTER

Subscribe for our news letter


E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE



IMPACT SPECIAL ISSUES


  • Suniel shetty takes the Spotlight

  • Miked Up for Goafest

  • Get Set Goaaa!

  • Anupriya Acharya Tops the IMPACT 50 Most Influenti

  • Advertising Turbocharged

  • A Toast to creativity

  • GOAing towards tech-lead creativity

  • REDISCOVERING ONESELF

  • 50 MOST INFLUENTIAL WOMEN LIST 2022

  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • PR Commune Magazine June-July 2022

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

Has Cheil reduced their focus on Cannes?

Use your existing account to sign in

I forgot my password

or sign in using apps you love:

New user? Sign up

Get connected with us on social networks!
ABOUT IMPACT

IMPACT was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals.

Useful links

COVER-STORY-60.HTML

CMO-INTERVIEW-5.HTML

JUST-IN.HTML

CREATIVE-ZONE-56.HTML

SPOTLIGHT-8.HTML

INTERVIEW-7.HTML

BACKBEAT-1.HTML

VIDEOS

ALL/HAPPENINGS

HTTP://DIGITAL.IMPACTONNET.COM

HTTPS://WWW.IMPACTONNET.COM/AUTHORS.HTML

HTTPS://E4MEVENTS.COM/

OTHER LINKS

REFUND POLICY

GDPR-COMPLIANCE

COOKIE-POLICY

SITEMAP

PRIVACY-POLICY

TERMS AND CONDITIONS

Contact

ADSERT WEB SOLUTIONS PVT. LTD. 3'rd Floor, D-40, Sector-2, Noida (Uttar Pradesh), Pincode - 201301

Connect With Us !


Copyright © 2025 impactonnet.com