Brand: India Gate
Campaign: #AuthenticTasteWithIndiaGate
AGENCY
Sujoy Roy
Chief Creative Officer, Ogilvy
“Authenticity is the soul of great biryani. To celebrate it, we imagined a Mughal emperor with a delicious problem: his royal cook keeps making terrible mistakes, but the biryani is so authentic he simply cannot punish him. Because when biryani tastes right, it becomes impossible to hold a grudge.”
CLIENT
Kunal Sharma
Vice President (Marketing, Organiser Trade), KRBL
“Biryani holds a special place in India’s culinary heritage, and with India Gate Classic Biryani Masala we wanted to make that authentic experience more accessible to today’s consumers. The idea was to simplify the process without compromising on the rich, layered taste that defines great biryani.”
Brand: Dabur
Campaign: ‘Miswaknama’
AGENCY
Amrita Sharma
Founder, Mixed Route Juice
“With Miswaknama, the idea was to transform an ingredient story into a cultural journey. By bringing together travel, local narratives and wellness, we created an influencer-led storytelling format that allows audiences to experience the heritage of Miswak. Partnering with regional creators helped us capture authentic perspectives while building a narrative that resonates with today’s dgital-first consumers.”
CLIENT
Prashant Agarwal
Marketing Head – Oral Care, Dabur
“For generations, Miswak has been associated with natural oral care traditions, and through this initiative, we aim to rediscover and share its story with a new generation of consumers. By collaborating with regional creators and exploring different parts of India, we are bringing the legacy of Miswak closer to audiences in a format that is engaging, authentic and rooted in culture.”
