February may be a short month, but advertising moments in India fell far from short this February. From emotionally charged storytelling to witty, culturally rooted campaigns, brands pulled out all the stops to capture attention. Whether it was clever takes on current trends, nostalgia-driven narratives, or bold creative experiments, this month’s best ads struck a chord with audiences across the country. As brands continue to evolve their messaging to connect with India’s diverse and dynamic consumers, these campaigns set new benchmarks in creativity and impact. Here’s our pick of the most memorable and innovative ads from February.
Filter Toh Pagal Hai
How many times has your RO technician said, ‘Filter change karna padega?’ It’s their signature fix! Urban Company and Manja turn this familiar scenario into a witty love story in their latest ad for Native RO. A house help and an RO technician spark a romance, brought together by every filter change. But as the homeowner starts counting the bills, the costs add up fast. The answer to the problem? Native RO by Urban Company—with a 2-year no-service, no-filter-change guarantee!
Brand: Urban Company
Agency: Manja
Creator: Suyash Barve, Head of Creative, Manja
A Classic Cricket Moment Gets a New Spin
Dr Agarwal’s Eye Hospital, in collaboration with Moonshot, has unveiled a new fun television commercial featuring cricketing icons Sachin Tendulkar and Glenn McGrath. The advert seeks to raise awareness about the importance of regular eye check-ups, creatively using a pivotal moment from their legendary careers to illustrate the crucial role of clear vision in both sport and everyday life. By emphasising the need for routine eye examinations, the campaign encourages people to prioritise their eye health and ensure optimal vision for a better quality of life.
Brand: Dr Agarwal’s Eye Hospital
Agency: Moonshot
Creators: Tanmay Bhat, Devaiah Bopanna, Anirudh More, and Manish Badlani
Destroy V-Day
Cadbury 5 Star continues its tradition of helping those who prefer to ‘do nothing’ on Valentine’s Day with a bold new twist. In its latest campaign by Ogilvy, the brand unveils an unexpected secret weapon to end V-Day forever: Uncles. A witty launch film features a data scientist revealing a common trend—once older generations adopt the trends of the younger generations, the fad quickly starts to fade. From skinny jeans to social media, history proves the pattern. Applying this logic, Cadbury 5 Star suggests that if uncles take over Valentine’s Day, the youth will abandon it, making this the last V-Day ever.
Brand: Cadbury 5 Star
Agency: Ogilvy
Creator: Sukesh Nayak, Chief Creative Officer, Ogilvy India
Fresh food in 10 mins with Bolt, on Swiggy Food
Swiggy and Moonshot join forces with cricketer Rishabh Pant in a dynamic digital campaign spotlighting Swiggy Bolt’s game-changing 10-minute food delivery. The ad opens with Pant and a friend lounging when hunger strikes. Pant casually assures fresh food in just 10 minutes, triggering his friend’s vivid imagination—chefs dashing through streets, cooking on the go. Reality kicks in as the doorbell rings—Pant receives a steaming hot meal, effortlessly explaining how Swiggy Bolt’s strategically placed delivery partners make it all happen. The campaign reinforces Swiggy Bolt’s promise: fresh, hot food, delivered at lightning speed.
Brand: Swiggy
Agency: Moonshot
Creators: Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, and Deep Joshi
Not Just Another Day
Mia by Tanishq has launched a heartfelt new campaign for Valentine’s Day 2025, titled Not Just Another Day. In collaboration with The Yellow Shutter, the campaign features a collection of five poignant digital films celebrating the enduring love of mature couples. This anthology beautifully captures the essence of long-term relationships, highlighting the significance of small yet meaningful gestures that keep the spark alive. Through candid portrayals of couples navigating life together, the campaign serves as a touching reminder that love, when nurtured, only deepens with time.
Brand: Mia by Tanishq
Agency: The Yellow Shutter
Creator: Namrata Patnaik, Director, The Yellow Shutter
