AGENCY
Anupama Ramaswamy
Joint MD & Chief Creative Officer, Havas Worldwide India
“Forget breakfast. Forget yoga. What’s the first thing you do after waking up? Step into the bathroom. However, an unclean bathroom can ruin your good morning and set a dull tone for the day. We’ve creatively captured this universal truth with our catchy concept – ‘Mood Ka Band’.”
CLIENT
Saurabh Jain
Regional Marketing Director, Hygiene, Reckitt - South Asia
“Our consumers shown us that bathrooms play a central role in defining their start to the day. Based on this key insight, we developed our latest campaign, ‘Bathroom Jagmagaye Toh Din Ban Jaaye,’ that highlights how clean bathrooms can transform mornings into moments of positivity and upliftment.”
AGENCY
Vikas Chemjong
CCO, Cheil India
“In the wake of a recently won Cricket World Cup, we wanted to bring out the emotion of ‘an entire nation holding its breath once more’. But this time, it’s for an athlete who has already done the impossible by winning the Olympic gold last year. The film’s fleeting montage style is the unifying thread that connects every Indian to this beacon of national pride.”
CLIENT
Aditya Babbar
Vice President, MX Business, Samsung India
“We are putting our might behind Neeraj Chopra, who embodies excellence and limitless possibilities—values that are deeply respected at Samsung. With the ‘India Cheers for Neeraj’ campaign, we aim to harness the collective energy of the nation and ‘Unfold the Best’ in India’s quest for gold at the Paris Olympic games.”
