AGENCY
Renu Somani
National Creative Director, Thought Blurb Communications
“The story may have come out of a simple insight, but crafting emotion into the usual young male bluster was its crux. There’s a shared emotion that comes to the fore, and takes over from individual motivations.”
CLIENT
Mayank Shah
Vice President, Parle Products Pvt. Ltd.
“The Parle-G brand fulfils many roles in our everyday lives just like a good friend does. The film is made in the style of popular ‘buddy’ movies of today. The animated banter and college jargon works out well. It has a universally appealing message with an informal approach that adds a welcome layer to the brand’s image.”
AGENCY
Kishore Subramanian
President & CSO, Mullen Lintas
“Taking forward Tata Tea Premium’s hyperlocal campaign was even more challenging for us this time, as we had to live up to all the love and success garnered by the previous campaign. We used MLLG’s proprietary immersive syndicated cultural research done for each state in India to find the right insights to showcase the true spirit of Punjab, UP and Haryana.”
CLIENT
Puneet Das
President - Packaged Beverages (India and South Asia), Tata Consumer Products
“Tata Tea Premium had pivoted to its hyperlocal approach almost half a decade ago. While maintaining our national stature, we also leverage our regional expertise by understanding the unique preferences of each of the states. Our new films continue to bring alive the insight that is deeply rooted into the cultural truth and tea preference of each region.”
