AGENCY
Abhijeet Ray
National Creative Director, Dentsu Creative
“With the ‘Hello Colours, Hello AI’ campaign, we’ve found the perfect mix of nostalgia and new-age cool. Bringing back Rangeela Re with a fresh Motorola touch felt just right, blending the brand’s bold new colours with its smart AI tech. And having Kriti Sanon on board made it even more exciting, helping us create something that connects with today’s audience while giving a nod to the classics.”
CLIENT
Shivam Ranjan
Head of Marketing, APAC Motorola
“Our festive campaign is our endeavour to highlight Motorola’s dedication to premium, stylish devices with vibrant colours, materials and finishes and with the most advanced technology and AI features. We found a great way to express it by recreating the symbolic ‘Rangeela re’ track with the charm of our brand ambassador Kriti Sanon.”
AGENCY
Manesh Swamy
Managing Director & Chief Creative Officer, LS Creative, LS Digital
“It is one of those rare opportunities when advertisers and creative individuals come together to do something substantial that will impact people’s lives. With ‘The Missing Beat,’ our goal is to create more than just a campaign—it’s a movement, a larger call to action, a reminder that knowing CPR can mean the difference between life and death.”
CLIENT
Vishal Subharwal
Chief Marketing Officer & Group Head Strategy, HDFC Life
“At HDFC Life, we believe that dignity and pride come not only from financial independence but also from the ability to help others in critical moments. This campaign is not just about raising awareness — it is about inspiring action. We want to encourage every Indian citizen to take the first step toward becoming CPR-ready.”
AGENCY
Naila Patel
NCD and Vice President, Mirum India
“The films use everyday situations to speak to the audience, and it was crucial for us to maintain this simplicity while also highlighting the benefits of Multicap funds. What’s interesting about this campaign is that it doesn’t restrict itself to educating investors about multi cap funds - it’s a larger conversation about making a Socha Samjha Nivesh in a fund that aligns with your risk appetite, goals, and investment horizons.”
CLIENT
Boniface Noronha
SVP & Head – Marketing, Digital & Direct Sales, Axis Mutual Fund
“Axis Mutual Fund’s #SochaSamjhaNivesh is an insightful initiative that taps into the core emotional decision-making process of investing while encouraging investors to make informed decisions. The two slice-of-life films are crafted to capture everyday interactions, creating a deeper connection with our target audience.”
AGENCY
Tanaaz Bhatia
Managing Director and Founder, Bottomline Media Pvt Ltd.
“Thinking out of the box has always been our strength, and creating an engaging campaign for TOO YUMM!’s K-BOMB was an exciting opportunity. Having Ananya speak in Korean allowed us to embrace our creative side while highlighting the explosion of flavours that the product is known for, all while connecting with a broader audience in a fun and dynamic way.”
CLIENT
Yogesh Tewari
Vice President, Marketing Too Yumm!
“We’re thrilled to introduce our bestselling Too Yumm! K-Bomb Ramen with Ananya Panday in collaboration with Bottomline Media. Their creative approach ensured we connected authentically with our audience, highlighting the joy of snacking and bringing the experience alive of the hot and spicy ramen.”
