AGENCY
Kainaz Karmakar and Harshad Rajadhyaksha
Chief Creative Officers, Ogilvy
“Colgate Strong Teeth explains itself by its name. Our job in communication is to bring that alive in different ways. This year, our insight is about how we end up using our teeth more than we should. How? By munching something or the other all day. This is not about being a foodie or a glutton. If you see the film you realise it is simply the way life is nowadays.”
CLIENT
Gunjit Jain
Executive Vice President, Marketing, Colgate-Palmolive (India) Limited
“8/10 Indians suffer from cavities; only 1/10 realise that they do! The extent of the issue is alarming because we all end up eating food multiple times in a day. This leads to teeth losing calcium through a process known as demineralisation. Frequent snacking will only increase during the upcoming festive season. Just the act of brushing teeth with Colgate Strong Teeth toothpaste can be a saviour!”
AGENCY
Prasoon Joshi
Chief Creative Officer, McCann Worldgroup India
“This campaign uncovers the groom’s untold story- quite under explored in advertising. As he takes the leap, priorities shift and perspectives change. This campaign lightheartedly explores a man’s transformation, revealing it through humorous and heartfelt moments of self-discovery on his journey to marriage.”
CLIENT
Vedant Modi
Chief Revenue Officer, Manyavar Mohey
“This campaign introduces a new heartfelt narrative for the brand, where being a Manyavar goes beyond wearing a sherwani—it’s about embracing thoughtfulness, responsibility, love, and respect. ‘Aap Kab Ban Rahe Hain Manyavar?’ invites grooms to reflect on their journey as they evolve into a new role and stage of their lives.”
AGENCY
Sudhir Nair
Founder & CEO, 21N78E Creative Labs
“In a country as diverse as India, every state and region has their distinct cultural underpinnings and nuances. We tapped into these unique local insights and idiosyncrasies to mount a campaign that stays true to its essence and yet when put together threads itself into a consistent brand narrative.”
CLIENT
S.D. Nandakumar
President and Country Head - Holidays and Corporate Tours, SOTC Travel Limited
“At SOTC, we take pride in being a homegrown Indian brand and recognise the importance of connecting with the diverse regional travellers across the country. We are delighted to launch this unique campaign, which reflects our understanding of the passions and preferences of each region.”
AGENCY
Kapil Batra
President, Lowe Lintas
“This campaign builds on Axis Bank’s ‘Dil Se Open’ philosophy, encouraging people to embrace kindness throughout the year. Kudos to the team for bringing this idea alive by capturing very relatable and unique moments that make each festival truly special.”
CLIENT
Anoop Manohar
Chief Marketing Officer, Axis Bank
“Festivals inspire goodness in many forms- reunions with family, reviving the spirit of community, going the extra mile for our loved ones, and much more. Our campaigns urge people to embrace the essence of these traditions throughout the year and not be limited to the festive alone.”
