AGENCY
Aman Mannan
National Creative Director, Publicis India
“TV is still one of the best modes of entertainment for getting families and friends together. It makes us laugh, cry, think, and reflect. It even makes us jump in fear and joy. So, we wanted to pay our respects to this incredible box of wholesome entertainment with an out-of-box idea. ‘Thank you, TV’ campaign is Sofa’s ode to TV.”
CLIENT
Kartik Mahadev
Chief Marketing Officer, Zee Network
“As 10 crore homes watch TV together every minute, we are reminded of its unparalleled ability to spark joy, ignite conversations, and shape the collective aspiration of a nation. On World TV Day, we wanted to celebrate this unique bond, and our partners at Publicis India brought it to life with a playful twist — seeing TV through the eyes of the sofa, the constant companion to countless shared moments.”
AGENCY
Ashima Mehra
CEO, FCB India
“While smartphones are powerful tools for connection, they often create disconnection within our own families. Vivo’s #SwitchOff campaign is a call for change, encouraging individuals to unplug and nurture real-world connections. We are proud to be part of this movement to remind parents and children of the joy found in genuine, undistracted time together.”
CLIENT
Geetaj Channana
Head of Corporate Strategy, Vivo India
“The findings of our Cyber Media Research highlight a pressing issue – as smartphones connect us to the world, they also disconnect us from the people who matter the most. The ‘Switch Off’ campaign is based on this issue, and the campaign film is a call to action for families to pause, reflect, and reconnect.”
