AGENCY
Shivani Gairola
Independent Creative Director
“This wedding season, Duroflex wanted to celebrate all kinds of loving relationships. A marriage is a wonderful union but love and togetherness exist in so many other forms. All of whom are somehow made to feel lesser than a marriage, with even the social media algorithm constantly bombarding you with wedding content. Our film is not a stance or a statement, it’s just a fact.”
CLIENT
Sridhar Balakrishnan
CEO, Duroflex Group
“Duroflex is trusted by 2 million families for their day-to-day comfort and sleep. When a person chooses a partner, they do so after careful consideration, and their partner’s little quirks like snoring or peculiar habits are something they adjust to. As a brand we want to do our part by providing solutions that cater to these little quirks.”
AGENCY
Sukesh Nayak
Chief Creative Officer, Ogilvy India
“For years now, Cadbury 5 Star has been offering its unique ‘do nothing’ take on trending conversations about everything, from cryptocurrency to AI, so it was a natural fit to collaborate with a much-talked-about show like Squid Game.”
CLIENT
Nitin Saini
VP- Marketing, Mondelez India
“Cadbury 5 Star is known for its irreverent and quirky approach to life’s pressure situations where we believe a lot of good can come out of doing nothing. Netflix’s Squid Game is set in a high-octane world full of surprises. We saw an exciting opportunity to bring the two worlds together and unlock a surprise for our consumers.”
AGENCY
Leena Gupta
Creative & Founding Member, and
Aakash Desai
Brand Strategy, Talented
“It is rare to see a truly Indian Christmas represented in advertising media. While the festival has wider themes of generosity and giving, the media portrayal has never moved beyond Santa Claus and reindeer. We made a very conscious decision to show an authentic X-mas, via the lens of an old couple - another cohort that is treated like a monolith in advertising.”
CLIENT
Raagaleena Sripada
Marketing Head, Big Basket Retail
“This campaign was designed to showcase the joy and convenience of celebrating Christmas with us. Whether it’s decorating your home with trees and ornaments, indulging in cakes and cookies, or finding the perfect gifts like toys and electronics – everything you need for the season is delivered to your doorstep in just 10 minutes.”
AGENCY
Priya Pardiwalla
Chief Creative Officer, Steve Priya
“Today, everyone’s constantly upgrading their laptops, mobiles, & other gadgets. We wanted users to also upgrade from their memory foam mattress to our SmartGRID technology, which is the latest in sleep science. While researching for this campaign, we discovered that memory foam mattress was invented in 1966. It’s a 58-year-old technology.”
CLIENT
Priyanka Salot
Co-founder, The Sleep Company
“At The Sleep Company, we identified significant gaps in sleep solutions; traditional memory foam couldn’t provide firmness and softness simultaneously, it had poor cooling abilities, and it did not adapt to individual body types. The ‘#RetireMemoryFoam’ campaign actively promotes people to outlive the old and outdated sleep solution technologies.”
