Brand: Crunchyroll
Campaign: ‘Ready to Anime?’
AGENCY
Kushager Tuli
President and Head of Creative, Tilt Brand Solutions
“As any anime lover would tell you, once you step into that world and get a taste of its intricacies, it’s hard to step away. This simple insight and the unexpected casting of Shubman and Rashmika helped showcase a crossover that reflects anime’s growing resonance with long-time fans and newcomers alike. The campaign shows how anime connects across audiences and is now part of India’s broader pop culture conversation.”
CLIENT
Ekta Gulechha
Director, Marketing for India, Crunchyroll
“Following the strong fan engagement with our first ad film, we’re excited to launch the next chapter of the ‘Ready to Anime?’ campaign. The film taps into a familiar anime fan emotion—the feeling of a beloved series coming to an end—while reminding viewers that with Crunchyroll’s ever-expanding library, there’s always another story waiting to be discovered.”
Brand: OZi
Campaign: DIGITAL FILM FEATURING PARINEETI CHOPRA
AGENCY
Kshitij Kaushik
Founder, The Germ
In any home with a baby, the baby is the real decision-maker. For Ozi, we flipped the narrative and made the baby our protagonist. Casting Parineeti Chopra, a new mother, allowed us to push this by building the film around an intentionally absurd ask—what if her baby, who can’t walk or talk yet, was actually the star? That contrast became the crux of the idea.
CLIENT
Amit Sah
Founder & CEO, OZi
“Parenting today is both joyful and demanding, and small conveniences can make a meaningful difference to everyday lives. OZi was built to bring everything a child needs onto a single platform. Parineeti felt like a natural partner for this journey. She reflects the modern parent, who is balancing multiple roles while embracing motherhood on her own terms, which is exactly the community we are building OZi for.”
Brand: Forest Essentials
Campaign: ‘Take Your Time’
AGENCY
Sumera Dewan
Business & Brand Strategy, Talented
“Staying present is something we all talk about, but in reality, it’s hard to practise. When you’re constantly planning ahead, being in the moment feels counter-intuitive. This campaign looks at slowing down not as an indulgence, but as a conscious choice. The conversation in the film is also a nod to the incredible MIL-DIL duo, Mira Kulkarni and Karishma Bedi, who champion this every day at Forest Essentials.”
CLIENT
Mira Kulkarni
Founder & Chief Managing Director, Forest Essentials
“At its heart, Ayurveda teaches us that beauty is not meant to be rushed. The preparation of an oil, the blending of herbs, and the way a formulation is applied to the skin—each ask for patience. When I started Forest Essentials, it was to honour these traditions with authenticity. Today, as the world moves faster than ever, the campaign is a reminder that true luxury lies in slowing down.”
Brand: Axis Bank
Campaign: ‘Dil Se Open – ASLI KYC’
AGENCY
Kapil Batra
President, Creative, TBWA\Lintas
“Asli KYC is about moving from knowing customers on paper to truly understanding them—their lives, their needs and their intent. When a bank genuinely knows its customer, it doesn’t wait to be asked; it anticipates needs and acts on them. The campaign brings that shift to life, taking the philosophy of ‘Dil Se Open’ forward.”
CLIENT
Anoop Manohar
Chief Marketing Officer, Axis Bank
“ASLI KYC reflects our belief that real customer understanding is built through observation, empathy and intent. Each film brings alive a simple truth—when bankers take the effort to truly know their customers, the solutions naturally become more relevant and impactful. This campaign continues our Dil Se Open journey by showing how insight‑driven relationships can create lasting value for both customers and the bank.”
