OZi has appointed Parineeti Chopra as its brand ambassador, alongside the launch of a new digital campaign aimed at young, urban parents.
The film takes a light-hearted approach, with Chopra assuming she is being signed as the face of the brand, only to discover that OZi is more interested in her child, reflecting the insight that children often influence purchase decisions.
Speaking about the association, Parineeti Chopra said, “As a new parent, you quickly realise how unpredictable everyday needs can be. Sometimes it’s a last-minute essential, sometimes it’s something your child suddenly needs. Convenience becomes incredibly valuable. What I liked about OZi is that it has been built keeping real parenting moments in mind. The idea that everything you need for your child can be delivered quickly and thoughtfully makes life much easier, which is why this association felt very natural to me.”
Currently operating in Gurugram and Noida, OZi offers over 15,000 products across categories, including baby care, toys, fashion, school essentials and pharmacy for children aged 0–12 years. The platform promises 24x7 service with deliveries within 60 minutes, alongside scheduled delivery options, a ‘Try & Buy’ feature and in-home demos for larger products such as strollers.
Commenting on the campaign, Amit Sah, Founder & CEO of OZi, said: “Parenting today is both joyful and demanding, and small conveniences can make a meaningful difference to everyday lives. OZi was built to bring everything a child needs onto a single platform. Parineeti felt like a natural partner for this journey. She reflects the modern parent who is balancing multiple roles while embracing motherhood on her own terms, which is exactly the community we are building OZi for.”
Founded in 2025 by Amit Sah, the platform is positioned as a one-stop solution for parents navigating time constraints and fragmented shopping experiences. The campaign underscores this proposition, highlighting convenience and reliability as central to modern parenting.
OZi recently raised $6.2 million in a Series A round led by RTP Global, with participation from Blume Ventures, Huddle Ventures and Zeropearl VC, along with several angel investors.
