Runwal Realty has launched a new brand campaign with the message ‘Building for generations to come’, with Bollywood actress and style icon Sonam Kapoor as the face of the campaign. The initiative comes at a time when Runwal Realty has been rolling out luxury residences in some of Mumbai's most prestigious locations.
The importance of brand communication, rather than just individual properties, is paramount for the company and its marketing partner, Thought Blurb Communications. The campaign has been displayed on hoardings throughout Mumbai and will be supported by print media, digital channels, and an upcoming film campaign.
Sanya Runwal, Director of Retail at Runwal Realty, shared her thoughts on the philosophy behind the campaign: “At Runwal Realty, we’ve always believed that a home is more than a space—it’s a foundation where legacy takes root. With this new chapter, we are deepening that belief. ‘Building for Generations to Come’ is not just a brand philosophy—it’s our compass. It reflects our long-term thinking, our emotional investment in every project, and our commitment to delivering spaces that evolve with time, yet remain timeless in their essence.”
She continued, “Sonam Kapoor brings that same timeless elegance and depth—she embodies sophistication that’s rooted, not showy. Her understanding of personal space and design mirrors our own vision, and her cultural relevance and lineage resonate deeply with our belief in legacy, substance, and style with meaning.”
The campaign aims to highlight the brand's focus on legacy and personal stories, rather than simply selling homes. In a competitive market, Runwal Realty’s strategy is to differentiate itself with a message that resonates across all of their projects.
Vinod Kunj, MD and CCO of Thought Blurb Communications, explained the approach: “Luxury cannot be sold too stentoriously. It has to be understated and nuanced. You cannot sell super-premium products by speaking loudly over each other. The customers we are hoping to attract are clearly not the kind who want to draw attention to themselves or their wealth. At this level, the need for meaning and creating a legacy is of much greater importance.”
The real estate industry is known for its high stakes, with purchasing a home being one of the most significant and costly decisions in a person's life. For Runwal Realty, it’s not just about building structures but creating deep emotional connections with customers. As the company puts it, they are “building relationships for generations.”
