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IMPACT Stories
ROOTS TO LEGACY: How Parle-G Became a Genius
BY Debolina Datta

IMPACT Stories
Roots to Legacy: Why is ‘Sabki Pasand Nirma’?
BY Debolina Datta

IMPACT Stories
Roots To Legacy: Six Decades Of Lijjat, Profit And Female Ownership
BY Debolina Datta

CMO Interview
Old Brand, New VYBE: Peter England’s Strategy To Reach Gen Z
BY Raaina Jain

IMPACT Stories
Roots to Legacy: Vicco Turmeric’s case for ‘nothing cosmetic’
BY Debolina Datta

IMPACT Stories
ROOTS TO LEGACY: THE GODREJ CODE
BY Debolina Datta

IMPACT Stories
‘Comfort is hygiene today. Culture is what sells’: Relaxo Footwear’s Manoj Lalwani
BY Antora Chakraborty

IMPACT Stories
ROOTS TO LEGACY: How Tata Tea Turned a Cup of Chai into a Wake-Up Call
BY Debolina Datta

IMPACT Stories
ROOTS TO LEGACY: CEAT Tyres, Tougher Than Tropical Monsoons
BY Debolina Datta

IMPACT Stories
Mohalla to Metro: How ZOFF Turned a Raipur Spice Brand into a Pan-India Challenger
BY TEAM IMPACT

IMPACT Stories
Roots to Legacy: The Green Tube That Never Needed Reinvention
BY Debolina Datta

IMPACT Stories
Roots to Legacy: The Blue Tin Never Lies
BY Debolina Datta

IMPACT Stories
Keeping Vadilal Cool: Ravi Makwana on Why Legacy Of 120 years Needs Continuity
BY Antora Chakraborty

More From Impact
boAt Partners Legacy to Champion India's Next Wave of Music and Culture
BY TEAM IMPACT

IMPACT Stories
Roots to Legacy: A Lot More and Sweeter than ‘Kuchh Meetha’
BY Debolina Datta

IMPACT Stories
Built on Habit, Surviving on Reinvention
BY Anaum Shaikh

IMPACT Stories
Roots to Legacy: Two Cups and A Century, with Wagh Bakri
BY Debolina Datta

IMPACT Stories
Roots to Legacy: How Bata Walked Through Generations of Indian Childhoods
BY Debolina Datta

IMPACT Stories
Roots to Legacy: How Titan Made India Fall in Love with Time
BY Debolina Datta

IMPACT Stories
Roots to Legacy: How Amul Turned a Farmers' Movement into ‘The Taste of India’
BY Debolina Datta

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