Campaign: Mary Ki Barfi
General Insurance Council’s quirky campaign flips the script on everyday moments, turning a simple act of kindness into a compelling lesson in preparedness. Through the eyes of a dog, Mary ki Barfi brings insurance awareness to life, showing how a slip on a wet floor can be more than just a stumble, unless you’re covered. With humour and heart, the ad nudges viewers to rethink the unexpected and the importance of being insured.
Brand: General Insurance Council (GIC)
Agency: Lowe Lintas
Creators: CCO Prateek Bhardwaj & Sarvesh Raikar, President – Creative, Lowe Lintas
Campaign: EORS is back with an Intervention!
Myntra’s latest campaign turns a fashion intervention into full-blown entertainment, blending satire, star power, and shopping frenzy. As Karan Johar stays cool amid the chaos, the ad cheekily proves, when EORS drops prices, the drama rises.
Brand: Myntra
Agency: Braindad
Creator: Vishal Dayama, Founder, Braindad
Campaign: Aai Jaisi Mumbai
Mother Dairy’s latest film is a poetic ode to Mumbai, capturing the city’s motherly spirit through tender black-and-white frames and heartfelt everyday moments. From train rides to tapris, the DVC celebrates the warmth, care, and resilience of Mumbaikars—brought to life by a soulful, street-style rap that echoes the essence of ‘Aai Jaisi Mumbai’.
Brand: Mother Dairy
Agency: Ogilvy India
Creators: Nitin Srivastava and Sujoy Roy, CCOs - North, Ogilvy
Campaign: Motherhood On Hold
Aditya Birla Capital’s Motherhood on Hold campaign sheds light on a growing reality—how rising costs are pushing many women to delay motherhood. With empathy and insight, the film reframes parenthood as a financial decision, urging early planning so women can choose motherhood on their own terms.
Brand: Aditya Birla Capital
Agency: FCB Kinnect
Creator: Neville Shah, CCO, FCB Kinnect
Campaign: SRK Dances For A Gold Loan, But Charm Isn't Enough
Muthoot FinCorp’s latest campaign starring Shah Rukh Khan brings humour and heart to the world of gold loans. With SRK’s trademark charm, the films turn everyday loan hassles into light-hearted moments, showing that with just a missed call, Muthoot FinCorp makes borrowing seamless, accessible, and stress-free for every Indian.
Brand: Muthoot Fincorp
Agency: Moonshot
Creator: Devaiah Bopanna, Co-Founder, Moonshot
