Day 2 of Goafest 2026 saw industry leaders, marketers, media executives and agency heads come together for conversations centred on the future of advertising in an AI-driven world. Sessions explored everything from the realities of becoming AI-first and winning the battle for consumer data to the evolving relationship between attention, emotion and recall in advertising.
From left to right: Dr Annurag Batra of BW Businessworld and exchange4media, Dheeraj Sinha of McCann Group and The Advertising Club
From left to right: Shubhranshu Singh of Effie LIONS Foundation, Smriti Mehra of Network18, Niraj Ruparel of WPP and WPP Media, Gulrez Alam of Affle
Satya Raghavan of Google India
From left to right: Alex Matthew of NDTV Profit, Darshana Shah of Aditya Birla Capital, Rana Barua of Havas India, Rohit Kapoor of Swiggy, Rahul Kanwal of NDTV, Sam Balsara of Madison World
From left to right: Anjali Madan of Mondelez International, Mayank Shah of Parle Products, Gowthaman Ragothaman of Saptharushi, Sanjay Sindhwani of Indian Express Online, Saikat Sinha of The Coca Cola Company
Shahad Anand of Mediakart
