The fourth awards night at Cannes Lions 2026 will see winners announced across Innovation Lions, Brand Experience & Activation, Creative Business Transformation, Creative Commerce, Luxury, Creative Effectiveness and Creative Strategy.
India heads into Day 4 with four shortlisted entries across three categories. Brand Experience & Activation and Creative Commerce have each contributed one shortlisted campaign, while Creative Strategy has delivered two shortlists. India did not secure any shortlist entries in Innovation Lions, Creative Business Transformation, Luxury or Creative Effectiveness.
Brand Experience & Activation
India’s sole contender in the category is ‘The Slooowest Vending Machine in the World’ for KitKat by VML Gurgaon and VML Amsterdam. The campaign has been shortlisted in the Customer Acquisition & Retention sub-category.
Creative Commerce
In Creative Commerce, Leo India, Mumbai, has secured a shortlist for ‘Gamers on Duty’ for Lenovo. The campaign is competing in the Entertainment Commerce sub-category.
Creative Strategy
India’s strongest category on Day 4 is Creative Strategy, where ‘Eye Test Menu’ by Ogilvy Bangalore for Titan Eye+ has earned two shortlists. The campaign is shortlisted in the Corporate Purpose and Social Responsibility category as well as the Products/Services category.
How India fared in 2025
India delivered a stronger performance in these categories last year, securing 15 shortlists and five Lions.
Brand Experience & Activation proved particularly rewarding, with FCB India winning Gold for ‘Lucky Yatra’ for Indian Railways. Ogilvy India and Leo India added Bronze Lions for ‘Eye Test Menu’ and ‘Acko Tailor Test’, respectively.
FCB India also struck Gold in both Creative Business Transformation and Creative Commerce with ‘Lucky Yatra’ for Indian Railways.
|
Category |
2026 Shortlists |
2025 Shortlists |
2025 Wins |
|
Innovation Lions |
0 |
0 |
0 |
|
Brand Experience & Activation |
1 |
8 |
3 |
|
Creative Business Transformation |
0 |
3 |
1 |
|
Creative Commerce |
1 |
2 |
1 |
|
Luxury |
0 |
0 |
0 |
|
Creative Effectiveness |
0 |
2 |
0 |
|
Creative Strategy |
2 |
0 |
0 |
With four shortlisted entries in contention, India will be hoping to add to its Cannes Lions 2026 medal tally when the winners are announced later tonight.
