DDB Dissolution Rumours: Omnicom Clarifies

After reports in international media indicated that following the merger between Omnicom Group and Interpublic Group (IPG), the combined entity will consolidate its creative operations around three global networks: BBDO Worldwide, McCann, and TBWA\Worldwide, Omnicom global spokesperson has clarified to IMPACT that the FTC has been very transparent on their agreement with them which has nothing to do with their creative networks.

“As regulatory approvals are still pending and until the transaction is closed, we are still operating as two independent companies. However, we can share that, as it relates to our brands, we are undertaking a rigorous and considered process to ensure we have the very best solutions for the future for us and for our clients. This sentiment is informing everything we do in our go-forward plans. Once they are finalized and ready to be shared, communicating them to our clients and our people will be our priority. We will then make that information available publicly. We look forward to the close of our transaction and to moving forward as a combined company”, an Omnicom global spokesperson told IMPACT.

According to international reports, the U.S. Federal Trade Commission (FTC) has cleared the merger under a sweeping integration plan that will streamline Omnicom’s creative networks into three global powerhouses: BBDO Worldwide, McCann, and TBWA\Worldwide.

The US$13.5 billion merger between Omnicom and IPG may result in the discontinuation of the DDB brand, according to these reports.
The deal, originally expected to close in the second half of 2025, is now likely to be completed toward the end of the year, as final regulatory approvals from the European Union and Mexico remain pending. So far, 18 of 20 markets have granted clearance, including major jurisdictions such as the United States, United Kingdom, and India.
In a joint statement issued on Tuesday, both Omnicom and IPG reaffirmed their expectation to complete the merger by 31 December 2025.