Reports in international media indicate that following the merger between Omnicom Group and Interpublic Group (IPG), the combined entity will consolidate its creative operations around three global networks: BBDO Worldwide, McCann, and TBWA\Worldwide.
The US$13.5 billion merger between Omnicom and IPG may result in the discontinuation of the DDB brand, according to these reports.
Media reports suggest that the merger, initially expected to close in the second half of 2025, could now be completed closer to the end of the year as final regulatory approvals from the European Union and Mexico remain pending.
Eighteen of the twenty global markets have already granted approval, including key jurisdictions such as the United States, the United Kingdom, and India. The timing of the remaining approvals will determine the final completion date.
In a joint statement issued on Tuesday, both Omnicom and IPG confirmed that they continue to expect closure of the deal by 31 December 2025.
