Hashtag Orange has won the media mandate of Taco Bell, sources have told IMPACT. The Delhi-based account is estimated to be worth around ₹60 crore.
The media mandate was previously handled by Wavemaker India, which won Taco Bell’s integrated media mandate in 2024.
With the latest win, Hashtag Orange will now handle the integrated duties of Taco Bell, including media, creative and social.
IMPACT reached out to Taco Bell, Wavemaker and Hashtag Orange for a response. However, none of the stakeholders confirmed the development at the time of filing this story.
