Hashtag Orange, a digital-led integrated marketing and discovery agency, has announced the appointment of Shekhar Sharma as Senior Partner – Growth.
In this role, Sharma will lead the agency’s media and growth charter spanning media strategy, performance marketing, social platforms and emerging discovery disciplines.
With over three decades of experience, primarily in the digital ecosystem, Sharma’s expertise spans media strategy, digital transformation, programmatic advertising, advertising technology (AdTech), and integrated growth solutions.
Sharma has spent several years within WPP’s media ecosystem, where he played a key role in consolidating the performance marketing and programmatic practices across GroupM. He later took on the role of Managing Partner at MediaCom, one of WPP’s flagship media agencies. Prior to WPP, he held leadership positions at The Times of India and India Today.
Commenting on the development, Mukesh Vij, Founder, Hashtag Orange said, “The depth of Shekhar’s experience is exactly what makes this move significant. Shekhar is not a routine senior hire, he is one of the more recognised names in Indian media leadership, with a track record of managing large-scale investments for global and Indian conglomerates alike. His understanding of evolving consumer behaviour, digital ecosystems, and emerging opportunities aligns strongly with our vision of building future-ready marketing solutions. At Hashtag Orange, he joins at a pivotal moment as we scale our footprint across premium brands in beauty, fashion, food, lifestyle, and D2C.”
On his appointment, Sharma said, "Hashtag Orange's entrepreneurial mindset and AI-integrated approach are what drew me to this opportunity. India is poised to become one of the world's most dynamic markets for Connected TV and digital advertising, creating significant opportunities for brands to reimagine how they engage with consumers. I look forward to contributing to Hashtag Orange's next phase of growth by helping brands harness the power of digital transformation, programmatic advertising, influencer ecosystems, and connected experiences to drive measurable business outcomes."
