Abhi Eggs’ growth has been closely tied to a shift in how Indian consumers view eggs, with the category moving beyond its traditional commodity positioning towards nutrition and health. For the family-owned business, that shift has also opened up room for a premium proposition in a category largely driven by price. “For us, the biggest growth-driver today is quick commerce. There is no question about it. It is a fact: quick commerce can reach every nook and cranny and deliver to consumers. That has helped us grow,” shares S.V.V. Dora Reddy, co-founder of Abhi Eggs, in a conversation with IMPACT Magazine.
The family-owned, farmer-led business began with Reddy’s father-in-law, who wanted to develop nutritionally enriched eggs for his grandson, Abhi. After initially experimenting with around 500 birds, the family eventually conducted 1,000-1,200 experiments over six months to arrive at its feed formulation. Reddy says the formula has remained unchanged, with nutritional testing conducted for every batch.
Reddy believes the egg category has also undergone a shift in consumer behaviour since the Covid-19 pandemic. “Earlier, eggs were more of a commodity. But after Covid, people became more aware of protein, nutrition and healthy eating,” he adds.
For Abhi Eggs, quick commerce has emerged as its biggest growth-driver, allowing the brand to expand its reach beyond the limitations of physical retail. The company now operates across more than 50 cities, 17 states and three union territories.
“Quick commerce is growing very well,” Reddy said, adding that the company has also relied heavily on word of mouth because of its limited marketing budgets as a bootstrapped business.
“The brand has continued to see 10-15 per cent year-on-year growth across modern trade markets, with some markets growing by as much as 25 per cent. Quick commerce, meanwhile, has delivered significantly higher growth,” Reddy adds.
With its eggs priced at roughly twice the cost of regular eggs, Reddy says consumer trust has been central to getting customers to make the switch. The brand publishes test reports covering antibiotics, chemical residues and nutritional values, while also using farm videos and customer reviews to build transparency.
Looking ahead, Abhi Eggs plans to deepen its presence in its existing markets before expanding further. Reddy identifies Delhi and the wider northern market as key growth opportunities, while Bengaluru and Mumbai also have room for deeper penetration.
The company is also evaluating new egg products and eventually exports, although Reddy says the immediate priority is to strengthen its existing footprint over the next six to eight months.
