Like many others in my generation, Piyush has had a lasting impact on my life. His work was one of the reasons that got me fond of the craft that led me to choose advertising as a career. For Indian advertising, Piyush's work broke walls and turned them into doors that several of us walked through. His role in putting Indian creativity on the world map is unparalleled.
Over the years, I got a chance to get to know him, as a competitor and a colleague. Warm, gentle, large-hearted, humble and always inspirational. One of my fondest Piyush memories is from two years ago. It was Jun 23rd, 2023. David Ogilvy's birthday. We were gathered at the Ogilvy terrace @Cannes. Dev and Liz invited Piyush to cut David's cake. David Ogilvy spoke about being a company of giants. It was a fitting tribute from one Ogilvy giant to another.
Today, we've lost a true giant. He leaves a legacy that'd keep shining the path for those who follow, for years to come.
