Bisleri International has launched its new campaign, #DrinkItUp 2.0, featuring global ambassador Deepika Padukone. The high-energy film celebrates a lifestyle where hydration meets celebration, reinforcing Bisleri’s place as a cultural icon for a bold, expressive generation.
In a conversation with IMPACT, Tushar Malhotra, Director – Sales & Marketing at Bisleri International, breaks down how one of India’s most iconic legacy brands continues to stay fresh, relevant, and culturally in sync with today’s consumers. He dives into the thinking behind Bisleri’s new campaign, the evolving marketing strategy that keeps the brand top-of-mind across generations, and the bold creative choices that drive Bisleri’s vibrant identity.
Tushar also discusses Bisleri’s long-term sustainability vision, including its focus on responsible consumption, recycling initiatives, and how the company plans to scale its environmental commitments.
Watch the full interaction here:
