360 ONE has partnered with WPP Media to launch large-format brand installations at Gates 1 and 8 of Terminal 2 at Mumbai's Chhatrapati Shivaji Maharaj International Airport, marking one of the country's largest airport branding initiatives.
The installations showcase the firm's Wealth Management, Asset Management and Capital Markets businesses and are positioned at two gates that collectively handle around 2.5 million passengers annually, including business leaders, entrepreneurs and high-net-worth travellers.
According to the companies, the project took nearly eight months to complete and involved designing, fabricating and assembling the freestanding structures without disrupting airport operations. Two installations are currently in place, with a third scheduled to be unveiled shortly.
Commenting on the brand’s installations, Bhavika Kotak, Head of Marketing, 360 ONE, said, "The airport is amongst those prime locations where India's most ambitious journeys begin, and global opportunities become tangible. Every day, entrepreneurs, business leaders, investors, and families pass through these gates carrying ideas and aspirations across the world. At 360 ONE, our role is to help those ambitions travel further. These installations place our brand where ambitions naturally converge.”
Ajay Mehta, Head, Media Solutions, WPP Media India, said, “By combining strategic placement, premium formats, and contextual relevance, we have created an experience that delivers both visibility and meaning. It is a strong example of how WPP Media is helping brands transform high-value physical spaces into powerful consumer engagement ecosystems. The most effective media experiences today are built at the intersection of audience understanding, environment, and creativity. With 360 ONE, the opportunity was to reimagine airport infrastructure as a living brand platform rather than a traditional media asset.”
WPP Media said the collaboration demonstrates how premium, context-driven media placements can help brands enhance visibility and engage audiences in high-value environments.
