A Simple Agency has won the out-of-home (OOH) mandate for skincare brand Foxtale.
The partnership has begun with an outdoor campaign featuring brand ambassador Shah Rukh Khan, with more than 70 billboards across Mumbai, Bengaluru and Delhi in the first phase.
The campaign uses OOH to build visibility for Foxtale as the brand expands its presence in the skincare market, combining high-footfall locations with Khan's mass appeal.
Foxtale recently appointed Khan as its brand ambassador across key categories as part of its “Let Your Glow Through” campaign. The campaign focuses on skin health and positions the brand around addressing skincare concerns at their source.
Speaking on the tie-up, Avichal Pugalia, VP - Growth at Foxtale, said, “As Foxtale continues to scale as a brand, building strong visibility and recall across markets is an important part of our growth journey. Our association with a simple agency allows us to approach OOH with a sharper focus on impact, scale, and consumer attention. With Shah Rukh Khan at the centre of this campaign and a presence across cities, we are looking to create a strong and memorable brand presence across some of our most important markets.”
Chirag Sangai, Founder, a simple agency, added, “OOH works best when it becomes part of the world people are already experiencing rather than simply another advertising surface. For Foxtale, the scale of the campaign, the presence of Shah Rukh Khan, and the diversity of markets allowed us to build visibility that feels difficult to ignore. We are excited to partner with Foxtale on creating an OOH presence that goes beyond impressions and builds stronger brand memory.
The OOH campaign extends this positioning into high-visibility outdoor formats, with Foxtale and A Simple Agency using the medium to strengthen brand awareness across three major markets.
