Bus ticketing platform AbhiBus has launched a new campaign film featuring Prabhu Deva, to promote its newly introduced Roadside Assistance service.
As part of the service, if a bus booked through AbhiBus breaks down mid-journey, the platform arranges an alternate cab for passengers within 45 minutes, at no additional cost to the traveller.
Commenting on the launch, Rohit Sharma, COO, AbhiBus said, "Consumer empathy is at the heart of everything we do. We go to great lengths to partner with trusted operators and help travellers make informed choices through quality and safety-focused features. At the same time, we recognise that unexpected disruptions like bus breakdowns can be stressful, especially during long or late-night journeys. With Roadside Assistance, we're ensuring that our customers are never left stranded. For us, the travel experience doesn't end at booking- it continues throughout the journey, and we're committed to being there when our customers need us the most."
AbhiBus said that Roadside Assistance builds on other customer-first offerings from the brand, including Abhi Assured, which provides up to 150 per cent refunds, Filter New Bus feature, which enables users to choose between newer and older buses before booking, and 360-degree bus photos that allow travellers to view the actual bus interior and exterior before confirming their seats.
