AbhiBus (ixigo’s bus business), an online bus ticketing platform, has launched an AI-generated ad campaign as part of The Grand Festive Bus Sale, offering discounts on bus bookings for Dussehra and Diwali. The campaign has been produced entirely in-house using AI.
Through this sale, new users can use the code FESTIVAL to get a 50% discount (up to Rs 300) plus 50% cashback (up to Rs 200) on their first booking. Existing users can enjoy a 50% discount (up to Rs 100) plus 50% cashback (up to Rs 200) using the same code.
The offer allows a maximum of 2 redemptions per user, requires a minimum booking value of Rs 1,000 (excluding service charges & taxes), and is valid only on private bus operators. The coupon can be applied daily between 12-2 pm and 6-8 pm, for journeys scheduled from September 17 to October 28, 2025.
Speaking on this, Rohit Sharma, COO, AbhiBus, said, “At AbhiBus, innovation drives everything we do, and this festive campaign is a testament to that. We now use AI across our entire marketing workflow, from creatives to execution, blending the latest AI video and design tools to deliver campaigns faster and smarter. By leveraging AI-generated videos and creatives, we’ve reduced production costs significantly compared to traditional ad budgets, while also gaining the agility to test, refine, and amplify our campaigns in record time. This approach not only makes our marketing more efficient but also helps us craft stories that truly connect with travellers during the festive season.”
