The Adani Group has released its latest film, 'Aapke Safar Ke Humsafar', under the #HumKarkeDikhateHain (HKKDH) campaign series. The film continues the Group’s ongoing narrative-led communication approach, focusing on how human connection and traveller support shape airport experiences across its network.
Positioned as part of the broader HKKDH storytelling series, the new film aims to highlight the role of airport staff in easing passenger journeys. It follows an elderly couple navigating their first international trip at an Adani Airport. The couple, initially dependent on a handwritten instruction note from their son, becomes anxious after misplacing it. The film then depicts how an airport associate assists them—from arranging a wheelchair and helping them through security and duty-free, to facilitating lounge comfort and escorting them to their boarding gate. The arc closes with the campaign message: “Sirf world class airports nahi chalate hain… aapke safar mein humsafar ban jaate hain. Adani. Hum karke dikhate hain.”
The film also holds particular significance for the Adani Group as one of the last creative projects personally overseen by the late Piyush Pandey before his passing in October 2025. His long-standing association with the HKKDH series lent the campaign an added emotional layer, with the team acknowledging his influence on both its tone and storytelling approach.
Watch the film here:
Ajay Kakar, Head – Corporate Branding, Adani Group, said, “All our brand campaigns show how the Adani group’s 'Hum Karke Dikhate Hain' spirit touches people and communities across the nation, through our wide spectrum of infrastructure businesses. Our airports open the world to Indians and open India to the world. Our latest film is a reflection of our aspiration to make the travel of everyone who walks through our airports, magical and memorable.”
Reflecting on the broader HKKDH narrative, Kainaz Karmakar & Harshad Rajadhyaksha, CCOs Ogilvy India, said, “The Adani HKKDH series shines a light on how the Adani Group is touching lives and creating lasting change across India. This airport story continues that journey, showcasing how Adani Airports are setting world-class benchmarks in travel and infrastructure, while keeping people and communities at heart. We are proud to partner this brand journey. And we also wish to remember with deep gratitude our dear Piyush, who guided this project with his characteristic warmth and clarity at every step as it took shape.”
The film has been directed by National Film Award and Filmfare Award-winning filmmaker Shoojit Sircar, known for Piku, Vicky Donor and Sardar Udham Singh. Conceptualised by Ogilvy India, the film continues the HKKDH series’ emphasis on portraying infrastructure through human stories rather than statistics. The narrative focuses on how airports, often seen as large and impersonal spaces, can become more approachable when staff interventions bridge gaps for travellers unfamiliar with air travel.
