Adobe Express and Airtel have launched a new campaign, titled ‘Now Everyone Can Design Jhatphat Fatafat’, featuring comedian and actor Sunil Grover, alongside digital creators Sahiba Bali, Aaditya Kulshreshth and Vishnu Kaushal.
Conceptualised by the in-house creative team at Airtel, the campaign aims to communicate that everyone can design quickly and easily with Adobe Express premium’s free membership unlock via the Airtel app.
It taps into the energy of the cricket season and is built on a relatable and comic truth—unsolicited design feedback has a way of finding you, from the most unexpected people.
The first campaign film is centred on wedding invitations, with Sunil Grover sharing his opinion as the family astrologer on a young couple’s (Sahiba Bali, Aaditya Kulshreshth) poorly designed wedding invitation. He then proceeds to show off a wedding invitation he has just designed on Adobe Express.
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Beyond the primary films, the campaign is supported by a series of short-form films spanning everyday use cases from birthday wishes and party invites to memes, WhatsApp messages and promotional collaterals for small and medium businesses.
The campaign also spotlights the Airtel and Adobe partnership under which Adobe Express Premium valued at ₹4,000 is free for one year for Airtel’s customers across India via the Airtel app.
The campaign goes live during the cricket league matches on JioHotstar, running across both connected TV and mobile. It is supported by a 360-degree digital media plan and OOH presence across key metro markets in India, delivering a combined reach of 150 million+ users.
