Affle appoints Nikhil Kumar as Chief Growth and Marketing Officer

Affle 3i Limited has appointed Nikhil Kumar as Chief Growth and Marketing Officer for India and Emerging Markets.

Kumar has been associated with Affle for over five years and most recently served as Chief Growth Officer at mediasmart, where he was responsible for driving expansion across both domestic and international markets.

He brings close to two decades of experience across sectors, including FMCG, retail, food and beverage, and ad tech.

Commenting on the appointment, Vipul Kedia, COO for India and Emerging Markets at Affle said, “Affle stands on a strong foundation of trust, performance, and sustained recognition across the industry. As we continue to scale our consumer platforms and strengthen our presence across India and emerging markets, Kumar’s cross-industry expertise and proven ability to drive growth and thought leadership positioning make him well-positioned to lead this next phase. He will play a key role in amplifying our verticalised AI-led strategy, aligning marketing with growth initiatives, and strengthening our market presence across high-growth economies.”

Nikhil Kumar, Chief Growth and Marketing Officer for India and Emerging Markets at Affle added, “As we enter Affle’s 22nd year, we are building on a strong legacy over the last two decades as a globally recognised, consumer-centric organisation with differentiated offerings across markets. This foundation continues to support our 10X growth vision for the next decade across India and Emerging Markets, strengthening our market presence and category leadership. We will continue reinforcing Affle as a leading consumer platform built on an AI-first verticalised value, supported by an intelligence layer designed to provide a trusted experience for our customers.”