LT Foods Ltd. has announced the appointment of Ritesh Sud as Chief Marketing Officer – India & Far East, signaling a focus on strengthening brand-led growth and deepening consumer relevance.
In his new role, Sud will lead strategic initiatives to expand the company’s footprint in high-growth categories and translate brand strategy into measurable business outcomes. His mandate includes building strong, differentiated and scalable brands, strengthening brand equity, driving premiumisation and unlocking new growth opportunities across categories and consumer segments.
The newly appointed CMO will work closely with the India and Far East leadership teams and will report to Ritesh Arora, CEO – India & Far East, LT Foods Ltd.
Sud is a seasoned marketer with over 20 years of experience working in the FMCG sector, having successfully led brands such as Tata Tea, Happydent, Centre Fruit, and Alpenliebe Juzt Jelly.
In his previous stint, he served as Vice President (Marketing) - National Brands, Packaged Beverages with Tata Consumer Products Ltd., where he played a role in driving portfolio growth and championed AI-led campaigns. Earlier, Sud managed and scaled several confectionary brands as Associate Director – Marketing with Perfetti Van Melle. He also played a key role in the national launch of Alpenliebe Juzt Jelly, following which he helped create and shape the jelly candy category.
Commenting on the development, Ritesh Arora, CEO – India & Far East, LT Foods Ltd. said, “We are delighted to welcome Mr. Ritesh Sud to the LT Foods family. His appointment comes at a pivotal time in our growth journey as we continue to further sharpen our consumer focus and scale our brands across key markets. His rich experience in building purpose-led brands, coupled with his strong understanding of digital-first and innovative brands, will play a critical role in strengthening our marketing capabilities and accelerating our next phase of growth.”
Sharing his views, Ritesh Sud, CMO – India & Far East, LT Foods Ltd. said, “I am delighted to join LT Foods, a company that is trusted by millions of consumers globally. My joining comes at a time when LT Foods is well-positioned to capitalise on emerging opportunities across categories and markets. The priority will be to align brand strategy closely with business outcomes, drive execution excellence, and create sustained momentum across key growth drivers.”
