Green Gold Animation Pvt. Ltd., the creator of India’s home-grown cartoon character Chhota Bheem, has partnered with Indo Nissin Foods Pvt. Ltd. for the launch of Nissin Chhota Bheem Masala Noodles, marking a brand extension into the high-frequency FMCG space.
Chhota Bheem has built deep emotional equity with Indian families over two decades. The association with Nissin, which is a household name in the instant noodles category, reflects Green Gold Animation’s strategy of expanding its intellectual properties into everyday consumer categories that are trusted, accessible and family-oriented. Over the years, the studio has steadily built the franchise across television, theatrical films, digital content, branded stores and licensed merchandise.
The newly launched noodle variant features a mild, kid-friendly masala flavour tailored for young consumers, while adhering to the quality and safety standards associated with the Nissin brand. Each pack also carries a QR code that unlocks access to the Nissin Funtastic Playzone, an interactive digital platform where children can access up to 15 Chhota Bheem-themed mobile games.
Sharing more about the partnership, Rajiv Chilaka, Founder and CEO, Green Gold Animation said, “Our collaboration with Indo Nissin Foods is a meaningful step in expanding the Chhota Bheem universe into everyday consumer spaces. Nissin is a brand that has built strong trust with families across India, and this partnership allows us to bring our characters closer to children in a natural and engaging way.”
He added, “By combining Nissin’s product strength and retail reach with our storytelling expertise, we are creating an experience that goes beyond the screen while strengthening the long-term value of the Chhota Bheem franchise.”
For Nissin, the association adds a culturally rooted and widely recognised children’s character to its portfolio, strengthening its connection with young consumers. Commenting on the launch, Daisuke Okabayashi, Chief Marketing Officer, Indo Nissin Foods said, “With the launch of Nissin Chhota Bheem Masala Noodles, we are uniting the incredible appeal of Chhota Bheem with the great taste and trust of Nissin for kids. Along with the accessible price point, the addition of the Nissin Funtastic Playzone further elevates the experience through engaging and responsible play that kids can truly enjoy.”
The packaging prominently features Chhota Bheem, strengthening shelf visibility and emotional resonance among children. It will be available across general trade and modern retail outlets nationwide.
