Allied Blenders and Distillers Limited has appointed Pradipta Basu as its Chief Marketing Officer (CMO), the company said in a regulatory filing.
Basu joins from Radico Khaitan Limited, where he served as Vice President – Marketing & Business Development, overseeing national marketing strategy, portfolio management and brand growth across multiple liquor categories.
A seasoned FMCG and beverages marketer, he brings over 25 years of experience, having previously worked with organisations such as United Spirits Limited, ITC Limited, Godfrey Phillips India Limited, Alcobrew Distilleries India Private Limited and HJ Heinz.
The company also stated that Arvind Mohta and Uday Rao will continue in their roles as Marketing Directors, following their appointments between May 2025 and March 2026.
