Ageas Federal Life Insurance, today, announced the launch of its new brand identity. The new brand was unveiled by Jude Gomes, Managing Director and CEO of Ageas Federal Life Insurance, in the presence of brand ambassador Sachin Tendulkar.
The company’s new logo represents new beginnings and renewed hope, echoing the belief that every meaningful journey starts with clarity and optimism. The logo features two unifying arcs, symbolising protection.
Speaking at the launch, Jude Gomes, Managing Director and CEO of Ageas Federal Life Insurance, said, “This new identity reflects who we are and what we strive to become for the people of India - an enabler of possibilities. ‘Alba’ embodies care and optimism, while our brand promise Har Wada Mumkin - Promises Made Possible reflects our commitment to turn every promise into a possibility. This milestone accelerates our aspiration to address India’s evolving financial protection needs and build a brighter future for millions.”
Brand Ambassador Sachin Tendulkar said, “I am extremely proud to be associated with one of India’s leading life insurance companies. With its new identity and strengthened promise, the brand reaffirms what truly matters standing by people and securing lives. The new logo and brand promise reflect a renewed commitment to protecting every family’s future.”
