AGEasy by Max Group has unveiled its festive campaign ‘Gifting with Purpose’ featuring actor Anita Hassanandani. The campaign encourages people to celebrate those who have always cared for them by choosing meaningful gifts that empower them with comfort, health, and well-being.
As the face of the campaign, Hassanandani embodies the role of a caregiver, reflecting the essence of family connection and mindful gifting.
The ‘Gifting with Purpose’ campaign is now live, featuring the first of 10 digital films on Instagram, Facebook, and YouTube, with the remaining set to roll out in phases over the next few weeks. The short-format films will showcase a range of senior wellness and comfort-focused products, including easy-to-use BP Monitors for convenient health checks, Nebulisers for respiratory wellness, Wedge Pillows for restful comfort, Compact Massagers to relieve pain, Bunion Correctors for better mobility, and Knee Sleeves for active living.
Mukesh Ghuraiya, Chief Marketing Officer, Antara Senior Care, said, “At AGEasy, we believe senior care is more than products, it’s about creating meaningful experiences and solutions that enhance quality of life. With the ‘Gifting with Purpose’ initiative, we are not just encouraging thoughtful gifting, we are sparking a larger conversation on how society values and cares for its elders. Our approach combines empathy, convenience, and wellness making every gesture, whether a gift or service, truly impactful. This campaign is a reflection of AGEasy’s commitment to redefining senior care in India.”
