Air India has introduced a new India-focused brand campaign titled 'Change is in the Air', presenting the creative expression “That’s Air India Now” to reflect how travellers are beginning to experience the airline’s ongoing transformation across its domestic network. The campaign highlights a visible shift in product and service touchpoints as the airline moves toward a major overhaul in 2026.
Across five films, the campaign documents real passenger reactions to upgrades already in place—refurbished Economy, Premium Economy and Business Class cabins, enhanced inflight dining featuring gourmet menus, improved digital journeys, and updates such as Vista Stream inflight entertainment and better connectivity. The stories are framed as slice-of-life travel moments that capture both surprise and rediscovery of the national carrier. Beyond television, the rollout spans digital, print, social media and T20 Cricket, offering the campaign broad national visibility.
Watch the campaign film here:
The launch comes ahead of a significant transformation year for Air India. By the end of 2026, more than 90% of domestic flights—up from the current 80%—are expected to feature the new experience, supported by ongoing retrofits of legacy narrowbody aircraft. At present, refurbished or modern interiors are available on 104 aircraft. The fleet will also expand next year with six new widebody aircraft and over 20 new narrowbody aircraft. Once the retrofitted Boeing 787-8 aircraft rejoin the fleet, nearly 60% of Air India’s widebody network is projected to feature upgraded cabins by late 2026.
Changes are also underway on the ground. A new lounge will open at Delhi Terminal 3 in 2026, followed by another domestic lounge later in the year. Refurbished lounges in San Francisco and New York (JFK) are scheduled to reopen early next year. The airline has also rolled out a refreshed international menu shaped by customer insights, featuring chef-curated à la carte options in First Class and elevated plating in Business Class.
Air India’s Maharaja Club loyalty programme, which currently serves 10 million members, is set to transition into a unified, group-wide model to offer a more seamless experience. Service training continues to scale in preparation for the broader product revamp and expanding network.
'Change is in the Air' reflects what passengers are already noticing as the airline moves into 2026 — a modernised fleet, upgraded service touchpoints, redesigned menus, new lounges, improved digital platforms and a strengthened network. Under the Tata Group, Air India continues its multi-year reinvention, signalling its intent with the closing line of the campaign- "This is Air India now".
Watch the other films here:
