Imagineear, a global experiential storytelling company, has appointed former India captain Ajinkya Rahane as its Sports Ambassador for India.
As part of the partnership, Rahane will support the company's expansion in India by helping strengthen engagement across the country's sports and cultural ecosystem. Imagineear specialises in immersive multimedia experiences for sporting venues, museums, heritage destinations and cultural institutions.
The appointment forms part of the company's broader growth strategy in Asia, with India serving as a key market.
Speaking about the announcement, Rahane said, “Imagineear has built an outstanding global reputation, and I’m delighted to help bring that expertise to India as their Sports Ambassador. This partnership is about elevating how fans and audiences engage with Indian sport, and culture more broadly, and I’m excited to see where that journey takes us.”
Commenting on the association, Andrew Nugée, CEO, Imagineear, said: “Imagineear is excited to launch in India, as the anchor of our wider Asian growth strategy, and I am delighted to welcome Ajinkya Rahane as our Sports Ambassador. Over a distinguished career spanning nearly twenty years, he has built an enviable and unmistakable reputation in Indian and world cricket; Imagineear brings decades of experience in world-class experiential solutions. Together, we will work to communicate India’s rich and unique narrative to fans and visitors in a market defined by renewed cultural confidence and continued global cricketing dominance.”
